Helmut Lang (born March 10, 1956, Vienna) lives and works in New York and on Long Island. Lang established his name-stake trademark in 1978 and presented his first international presentation at Centre Georges Pompidou in 1986, and has since his retirement from fashion in 2005, continued to work as an artist. Lang changed the shape of fashion by introducing unconventional materials into the urban uniform and by repositioning the perspectives of utility and modernity defined the silhouette of the 90’s and early 2000’s. He broke away from the runway show-as-spectacle in the height of the 80’s opulence and was the first to ever stream his collection online, redefining how fashion is communicated. As one of the most important designers of our times, his work left an undeniable imprint on contemporary culture and his influence continues to reverberate among the fashion community today.

As a special treat for our visitors we show you the advertising campaign by Jürgen Teller covering the exhibited collection HELMUT LANG A/W 04/05.
(Courtesy of HL-ART).